So as part of the Eighty20 business development strategy we had determined some time ago that a site dedicated to the Industry and the movement of skills, assets and employment would be a really solid idea. All driven by the underlying premise of succession. This would sit alongside the Eighty20 Advisory Platform. Our belief being that managed succession events are the catalyst to opportunities downstream in the industry.

Assets change hands, positions open up for advancement, new advisors are needed to fill the junior positions. So we set out to create our vision; On the whiteboard it looked great and the web developer nodded positively when we told them we had a timeline we wanted to hold to. And then the clock starts ticking and the reality of articulating a vision of a business into actuality within the nebulous medium called the WWW came home to roost.

Deadline one slips by but its ok, we are 85% of the way there. Deadline two slips by but I think that’s fine we are 90% of the way. And so the pattern continues right up to the point where I was finally comfortable to the degree that was happy to release the site. That was yesterday. As I sat with the developer yesterday and signed off on the finished product in a somewhat rhetorical sense I asked him, “So how come 20% of the work took 80% of the time?” He looked at me and replied, “You’re asking me that question?”, “That’s where all the value is created!”

I had to laugh at myself for asking the question at all. As advisors to business owners we often take a rather vaulted perspective and can often over simplify a client’s situation based on our own experiences in “Similar” situations. I have had the opportunity in the past to build hard products, machine tools that are very tangible and in building the new site had looked at the development process in a similar manner to building a machine.

But without the metal I had estimated the time as being significantly less. The reality and the lesson is that cutting metal is no harder to do than creating code, stylizing machines is likely easier than capturing the feel of a website and dealing with web developers can be just as much fun as with engineers. Our experience in retrospect has been a very valuable one, the end product we are proud of it and hope our goals of serving the industry are met.

We invite you to visit the site www.eighty20exchange.com and as always invite your feedback and suggestions. Very best wishes to all for 2013.